You have no items in your shopping cart.

Subtotal: $0.00

Rolex Buyer’s Guide

Table of Contents:

  1. Why should I buy a ROLEX?
  2. When to buy a ROLEX
  3. New vs. Used ROLEX Timepieces
  4. Choosing a ROLEX Model
  5. Where to Buy a ROLEX


Why Should I Buy a ROLEX?

For the last century, the name ROLEX has garnered respect as the highest quality timepiece manufacturer in the world. Their science lab and in-house foundry guarantee that their materials are flawless.  Every one of their watches is carefully crafted by a combination of the best engineers and most advanced robots and then hand-tested and set before leaving the premises. The entire process takes about a year for each watch.

ROLEX was started by a pair of men that married into the same family in at the turn of the 20th century. Wilsdorf and Davis was founded in 1905, and after ten years of successfully importing Herman Aegler’s Swiss movements into England, they registered the company name “ROLEX” in 1915. The company moved to Geneva, Switzerland in 1919 in order to escape wartime levies and has been operating from there ever since.

For the last 100 years, some of the most influential leaders and high profile celebrities have been wearing ROLEX watches including Martin Luther King Jr., President Dwight D. Eisenhower, Winston Churchill, Steve McQueen, Harrison Ford and Ellen DeGeneres. These luxury timepieces are considered to be symbols of success, class and tradition and are more than just a watch; they’re a work of art.

Joining the rank of elite people who own and wear a ROLEX luxury timepiece is a monumental occasion in your life. Many people purchase a ROLEX to celebrate a milestone, display a level of success, honor a century old custom, or give an exquisite, life-long gift.

Here at Time4Luxury, we believe that everyone deserves the ability to join the exclusive club of ROLEX owners.  That’s why we purchase our pieces from the most successful and well-respected wholesalers in the industry, so that we can sell these luxury watches for affordable prices. It’s time for you to own the timepiece you deserve, and we’re here to make that happen.


When to buy a ROLEX

Many people love the idea of owning a ROLEX, but think to themselves, is now the right time? While we believe that TODAY is the best day to buy a ROLEX, many people are more cautious when it comes to making such a significant investment. However, there are a number of reasons that someone could want to buy a luxury timepiece. Here are the top 5 reasons people buy ROLEX watches. celebrate a milestone, display a level of success, honor a century old custom, or give an exquisite, life-long gift.

1. Commemorate a Milestone

Special achievements such as graduations, engagements, a huge contract or sale, should be celebrated! What better way than by taking your hard earned money and investing it in yourself? A commemorative ROLEX is one of the most special kinds of watches. They will last you the rest of your life and allow you to reflect on the path that led you to where you are now.

2. Communicate Success

If you’re looking to take your style, self-image, or personal brand to the next level, putting a ROLEX on your wrist will get you there. Joining the ranks of Brad Pitt, Jennifer Aniston, Harrison Ford, Daniel Craig, Charlize Theron and other high profile celebrities and influencers tells the rest of the world that you’ve made it.

3. Making an Investment

ROLEX timepieces are not like ordinary watches. A well-maintained ROLEX may actually go up in value as the years go by. This brand appreciation is pretty unique and one of the reasons ROLEX is in the top 100 most influential brands on the planet.

4. Giving a Gift

Imagine the feeling of opening up a present and seeing a sparkling new ROLEX in the original box. Not many people are lucky enough to experience that level of joy. Not only will the memory of that moment last a lifetime, but every time they glance down at their wrist they’ll be reminded of how special they are. Now that’s a gift worth giving.

5. It’s Time

At Time4Luxury, we believe that there’s no time like the present to improve your lifestyle. No matter your reason for wanting to invest in a ROLEX, Time4Luxury offers the best prices and highest level of customer service of any online watch seller. We’ll help you through every step of the way from prospecting to purchasing to personal styling.


New vs. Used ROLEX Timepieces

Whether you’re looking to buy your first ROLEX or your tenth, each purchase must be prefaced with some important considerations. One of the first questions you will have to ask yourself is: “Should I buy a new or used timepiece?” There really is no right answer to this question, as there are advantages and disadvantages of each option, and it really depends on your personal preference. Here are the pros and cons of new and used ROLEX watches:



The pros of purchasing a new ROLEX seem pretty obvious to me. They are guaranteed to be 100% authentic, they’re in perfect condition, and they’re the latest style in the world of haute horlogerie. Buying a new ROLEX is a huge occasion and marks a special time in your life. Plus there is a feeling of ownership and empowerment that many people believe you cannot get from a used watch.


Some people view the high prices of ROLEX watches as a con of buying new, as you may be able to find a used one for cheaper. Also, there’s no history engrained in a new ROLEX timepiece. No one knows which model from this year is going to be celebrated in twenty years, so some people consider it a roll of the dice.



There are two main pros when buying a used timepiece, and they present different opportunities for buyers. The first is price. If you’re looking to buy your first ROLEX, a used timepiece may be a good option. You can find many models that are a couple years old for a significantly lower price than the newest models. This is a good way to learn how to maintain a ROLEX without ‘blowing a fortune.’ The second advantage is that this opens you up to the world of vintage ROLEXES. This is a whole new realm of options and is only traversed by the serious collectors.


The most obvious con of buying a used watch is that there are thousands of replicas and scammers out there trying to pull the wool over buyers’ eyes. However, this is easily avoidable as long as you do proper research and prospecting.

All Time4Luxury watches come with a 100% authenticity guarantee so you don’t need to worry about fakes and scammers. Whether you’re looking for a new or used timepiece, we’ll help you find the perfect watch for your style.


Choosing a ROLEX Model

The most fun and challenging part of buying a ROLEX is choosing a model. For the average buyer this is a long-term investment, so it’s important to pick the right one. However, finding the perfect ROLEX for you depends entirely on your budget, intentions and personal style. Here are a list of all the different models offered by ROLEX, with a description of each one, in order to help you understand your different options.

Oyster Perpetual

This is one of the most functional and formal models ROLEX has ever produced. The Oyster Perpetual exudes elegance through simplicity and tradition.


There are many different options for the Lady-Datejust in order to reflect the uniqueness of each one of its wearers. It exudes femininity through diversity and elegance.


The Datejust is one of the most popular and iconic luxury timepieces of all time. It is a quintessential element of every watch enthusiasts collection and its style has transcended generations.


The Day-Date, often referred to as the ‘President’ because ROLEX presented Dwight D. Eisenhower with a model. Worn by John F. Kennedy, Richard Nixon, and Gerald Ford as well, this model is rich in history and sophistication.


The Sky-Dweller is built for the world travelers. It has two time zones, an annual calendar and 14 original patents protecting its innovations. This is a bold and daring model.


The Milgauss was designed for scientists that work in highly magnetic fields. This watch is for the analytically minded who appreciate a design that balances function and style.


The Explorer and Explorer II are some of the strongest and boldest models ROLEX has ever produced. It is for the courageous and audacious that blaze new trails and conquer new frontiers.


The GMT-Master and GMT-Master II were originally designed for pilots travelling through multiple time zones. Because of its flawless functionality and stunning design, it since has become one of the most popular ROLEX models worn all over the world.


The ROLEX Submariner is the archetype for all diving watches in production. It revolutionized the world of deep-sea diving and its elegant style and perfect performance have made it one of the most popular ROLEX models of all time.  


The Sea-Dweller is the result of decades of research and collaboration with diving professionals. It is one of the most heavy duty timepieces ROLEX offers and, depending on the model, is waterproof from 4,000 to 12,800 feet.


The Yacht-Master and Yacht-Master II were designed for boat racers, and have since turned into the most popular ROLEX model among boating enthusiasts around the world.


Worn by legendary racer Paul Newman the Cosmograph Daytona is one of the most celebrated models in the world of haute horlogerie. It represents ROLEX’s commitment to breaking barriers and is worn by those with the same level of dedication.


The Cellini Time, Cellini Date, and Cellini Dual Time are Renaissance inspired pieces. Worn by those committed to learning, knowledge and creation, these pieces have withstood decades of changing styles through a bold, muted elegance.


Where to Buy a ROLEX

After you’ve done all of your prospecting, and are ready to make your purchase, it’s time for you to decide where you’re going to buy your ROLEX. There are number of options, from auction houses to ROLEX themselves. However, since auctions are always hit or miss, and showrooms have huge overhead costs, shopping online almost always proves to be the most legitimate and cost-effective method for buying a ROLEX.

Here at Time4Luxury, we source all of our watches from the most successful and respected ROLEX wholesalers in the industry. Because of our great relationship with this network we are able to offer 100% authentic ROLEX watches at the most affordable prices on the web. All of our watches are brand new, current year models unless otherwise specified.

Wire Discount

In addition to our already reduced prices, we offer an additional discount if you pay by wire transfer. This is an amazing opportunity for you to save hundreds or even thousands of dollars on your ROLEX purchase. If you have any questions regarding our ROLEX watches please call us today at (305) 219-8184 or send an email to We look forward to helping you!